May 2012 Issue of
Wines & Vines
Better PR in the Tasting Room
A noted consultant shows how to maximize a winery's image and profits
I love tasting rooms. First off, they represent an incredible profit center for your winery. If they were distributors, they would be in the top 10 for your winery, and frequently among the top five. In addition, they represent some of the best public relations you can have. If people have a great time in your tasting room, they remember it for months and years afterward. I learned this by working…
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